Saturday, June 16, 2007

Honda workers have been deployed to pump gas and carry groceries to win customers

Would you buy a Honda just because some guy with a Honda logo on his shirt helped you unload your grocery cart?

Honda figures you might. For five months, local dealers have been dispatching blue-shirted crew members to pump gas at service stations, pass out popcorn at movie theaters and offer aid in supermarket parking lots. One Saturday in Pasadena, every parking meter on Colorado Boulevard was plugged and covered with a "Helpful Honda" hood that said, "It's On Us."

Read on.