Monday, August 6, 2007

What happens when you ban ads for sugary snacks on kids' shows?

You run out of ad money and have to cancel the shows:

The ban on advertising food high in fat, sugar and salt has cut the advertising income generated from children's programmes by £30 million, a third of the total. ITV responded by scrapping new commissions and long-running hits, including My Parents Are Aliens, pictured right. Drama repeats have replaced children's programmes on ITV1 at teatime as the channel competes for ratings with Channel 4.

Link. Via Reason.