While the enduring formula of The Price Is Right still too easily equates the models – that is, women – with the shiny, or dully domestic, objects they present, there is another, more progressive constant: Barker is an animal-rights activist, which means no fur, leather, or feathers are allowed on the costumes, not even fakes. "He didn't even want us to put the suggestion out there," Gurney says, and describes making a cat costume out of (vegan) Polar Fleece. "You really have to stretch your imagination, especially when it applies to something like Eskimos [when] fur is really what they wore. And Uggs? No, no Uggs for us."
The Price is Right is known for having beautiful girls and sexy girls on the show, but it's on at 10 a.m. and it's very popular with families, all ages. The show is very popular in the Bible Belt, and grandmas watch with their granddaughters, so you have to find a way to convey sexiness without being too loud about it.
[Bob Barker] always supported me. He just wanted me to be careful to not shock anybody. So we didn't rock the boat too fast. Anything that has to do with old Hollywood glamour, he was all for it. And anything that looks like a USO girl, he's into it. That is the definition of what a Price is Right model should look like. It's a glamour that everybody can appreciate. A lot of leg, but he liked the girls to wear sleeves because too much bare shoulders was a little too much skin at once.
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