Wednesday, September 26, 2007

Not From The Onion: Nike unveils first shoe designed specifically for American Indians

It's part of "an effort aiming at promoting physical fitness in a population with high obesity rates."

The Beaverton-based company says the Air Native N7 is designed with a larger fit for the distinct foot shape of American Indians, and has a culturally specific look. It will be distributed solely to American Indians; tribal wellness programs and tribal schools nationwide will be able to purchase the shoe at wholesale price and then pass it along to individuals, often at no cost.

Link, with photo.