It's called the "Army Men Project"
We’re spreading plastic Army Men around the country and around the globe as small, everyday reminders of the ongoing horrors of the war in Iraq and to serve as tools to foster dialogue, action and resistance to the war. Here in the United States we’re encouraged to forget about the war, to go on with our lives, to “go shopping.” But what if everywhere people went there were little plastic Army Men nudging them to remember that we’re waging war? At Home Depot, on the gas pump, in the 7-11, at the post office, on the hood of the car, in the public restroom, at the movie theatre, in the produce section of the grocery store … in your neighborhood …?
Very clever idea. Via Brand Flakes For Breakfast.