Thursday, April 3, 2008

How Vegas makes its money

Whales, in the language of Las Vegas, are, Adelson says, those who can win or lose $3 million in one stay. There are only a few thousand whales in the world, but they are multiplying fast in China -- thank you, the People's Republic. Adelson says that when 60,000 people a day are gambling at Macao's Venetian, 40 percent of the casino's revenues come from 59,700 of them, and 60 percent from 300 others, probably including three to eight whales. In the Venetian here, 20 percent of the gamblers provide 80 percent of the revenues.

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