Friday, June 13, 2008

An interesting point about the internet

Keith Boesky at Deadline Hollywood Daily:

The undisputed eyeball champ on line is Evolution of Dance on youtube, which has garnered 87 million views over two years, but the thing is only 6 minutes long. After two years on line, it captured as many viewed minutes as 4.5 airings of Gossip Girl.


Value on-line is created by consumer engagement and community, not eyeballs alone.

Here's Evolution of Dance, by the way: