Shirley Wang for the WSJ:
With stents and anemia drugs under pressure, Johnson & Johnson is looking for growth wherever it can find it. Are your kids ready for contact lenses? J&J’s Vistakon division sure thinks so.
The typical bespectacled kid who switches to contacts does so around 15, Sneed said. “Our goal is to get contact lens wearers in earlier and staying longer,” he said. “In the future we believe contact lens wearers will range from 8 to 60 years of age. Dropping the entry-level age is integral to growing the category.”