Shawn S. directed me to this clever ad for the new Nintendo Wii game Wario Land: Shake It! At first it seems to be a rudimentary ad for a last generation game. But stick with it, and it becomes pretty memorable. I can't embed it for reasons that will become obvious. And I promise this is not a rickroll.
A few more video game related links, here's a gallery of old video game ads (alas, none of the old Game Shark ads that used to appear in the back of EGM). And here's a head-banging Mega Man animated gif.
You can order Wario games and toys at eBay.
*Previously: Mysterious alternate reality game turns out to be an elaborate rickroll.