Wednesday, February 4, 2009

Animated "zodiac race" for Onitsuka Tiger

Cartoony versions of the Chinese Zodiac star in this bizarre footrace for Onitsuka Tiger (for example, the dragon stops midrace to fertilize flowers with a fireball):

This making of video shows that first a physical island track was made, and then the characters were added digitally:

If there's anything related to the campaign at the Onitsuka site, I missed it. You can download a high-res version of the race at Panda Panther. Via.

*Previously: The Jewish Zodiac.

*Buy "The Great Race: The Story of The Chinese Zodiac" at Amazon.


  1. It may be be a year old. Now it is year of the Ox (who came in second place).

    I was just talking to one of my Japanese high school students this evening about Onisuka Tiger...he had no idea what they were!!

  2. Yes, I think you're right about its age. I don't think I've ever seen one of their shoes in person.