Cartoony versions of the Chinese Zodiac star in this bizarre footrace for Onitsuka Tiger (for example, the dragon stops midrace to fertilize flowers with a fireball):
This making of video shows that first a physical island track was made, and then the characters were added digitally:
If there's anything related to the campaign at the Onitsuka site, I missed it. You can download a high-res version of the race at Panda Panther. Via.
*Previously: The Jewish Zodiac.
*Buy "The Great Race: The Story of The Chinese Zodiac" at Amazon.