Wednesday, February 11, 2009

Tarsem makes Gatorade's new identity seem not so lame

If Kevin Garnett had starred in Monty Python and the Holy Grail, it might have gone something like this:

It's called The Quest for G and is part of Gatorade's new marketing effort. (Presumably someone concluded that people were more likely to buy sugar water if it was called "G.") The ad is by TBWA/Chiat/Day and was directed by Tarsem. Relatedly, here's a list of Tarsem's music videos. Via.

*Previously: Desktop wallpapers from Tarsem's The Fall.

*Buy NBA bobbleheads at eBay.