Wednesday, February 11, 2009

Tarsem makes Gatorade's new identity seem not so lame

If Kevin Garnett had starred in Monty Python and the Holy Grail, it might have gone something like this:

It's called The Quest for G and is part of Gatorade's new marketing effort. (Presumably someone concluded that people were more likely to buy sugar water if it was called "G.") The ad is by TBWA/Chiat/Day and was directed by Tarsem. Relatedly, here's a list of Tarsem's music videos. Via.

*Previously: Desktop wallpapers from Tarsem's The Fall.

*Buy NBA bobbleheads at eBay.


  1. It's alike a cross between Holy Grail and Men in Tights. Kinda torn on whether I like it or not, leaning towards not because of the dance sequences.

  2. Oh, c'mon. The dancing in the bridge is awesome!