Saturday, April 11, 2009

New ad for Metro PCS features a Minotaur and a Jackalope?



So let's say you decide to promote your cell phone service with a bizarre ad campaign featuring mythological monsters - - one commercial features a minotaurs and a jackalope in a diner. Another apparently features a mermaid and a unicorn in a Jacuzzi. And a third includes Medusa.

And let's say you don't go halfway. You hire Stan Winston to design the monsters. Wouldn't you make the comparably insignificant investment of time and money to put the ads on YouTube, maybe create a minisite?

I caught the ad you see above on tv this evening and couldn't believe what I was seeing, it was so bizarre. There's almost no further information online. The video was apparently posted on MySpace by the actor who plays the minotaur. He says the head weighed 17 pounds.

While I was looking for more information, I found the website of Vance Hartwell, who worked on the costumes used in the campaign. Lots of interesting props on display at his site (but none from this campaign).

UPDATE: Embedding the video made my page load slow, so I removed it. You can watch it here.

*Previously: The revolting origin of the jackalope myth.

*Buy jackalopes at eBay.

4 comments:

  1. Look at more spots here.

    http://web.me.com/warrenlewis/portfolio_more/Welcome.html

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  2. I know who wrote those ads...there are 5 in the campaign...aren't they amazing?

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  3. Their so brilliant because they are saying totally normal boring things, but it's a JACKALOPE sitting on a phone book talking with a MINOTAUR! And they're saying that somethings are too hard to believe. It's the irony.

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  4. wowwwwwwwwwwwwwwww

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