Back at E3, the Dante's Inferno advertisers hired actors to pretend to protest the game. Their ill-advised promotion at Comic-Con is called "Sin to Win" and encourages people to photograph themselves committing "acts of lust" with "any . . . costumed spokesperson at Comic-Con or outside of Comic-Con." Best photo wins a "Night of Lust." Clever idea guys. Encourage malcontents to harass women at Comic-Con, which is infamous for sexual harassment of women. The team has since posted this half-hearted clarification:
Foul ad campaign.