Marcel Paris placed velcro on bus shelters to irritate people into noticing that Coca-Cola had a new grip bottle.
And a few more links:
1. Lego ARG. Via.
2. The Great Grunge Hoax of 1992. Via.
3. Chubby Twitter icon.
4. Adam Koford's Twitter icon gallery.
*Previously: Finance site creates hoax news story to generate links to improve it's Google rank.
*Buy Star Wars Lego minifigs at eBay.