Saturday, November 7, 2009

Using shackled prisoners to promote a website

Another bold ad by Zig:

To create awareness of the blog “Arresting Tales” ( which is written by an actual Chicago police officer, zig dressed up 10 shackled “prisoners” in orange jumpsuits that read “Check out Arresting Tales at” Accompanied by a “cop,” they wandered up and down Chicago’s tony Michigan Avenue, to the delight (and sometimes concern) of passersby. Ironically, the “prisoners” were stopped by a real police officer, who, after ascertaining that they did not need a permit, informed them they were free to carry on. Curious onlookers inquired about the so-called delinquents roaming the city throughout the day, snapping photos and building buzz for Chicago’s largest blog network.

*Previously: Simulating sex in a car to promote ChicagoNow.

*Buy handcuffs at Amazon.