One the one hand, I was intrigued by this bit of marketing, which was teased to me as "a fun interactive video campaign where you chase around a gingerbread free running maniac." Indeed, if you watch the video above, it's pretty fun "chasing" the gingerbread man around town.
But. The video doesn't seem to work properly - - when I chose a path at the end of the video, it simply took me to the uploader's Youtube page, instead of continuing to the next video (which I assume it was supposed to do, and maybe it'll be fixed by the time you read this). And if the commercial is supposed to have something to do with a product, then the message was completely lost on me.
UPDATE: I haven't tried it yet, but per the comments, the links work now.
*Previously: Cuddly plush Gingerbread Man.
*Buy tortured Gingerbread Man cookie cutters at Amazon.