Publicis created tarot card-themed ads to promote Flash Forward. Via.*Previously: The Giger tarot.*Buy tarot cards at Amazon.
I find it really interesting that they ascribed the Roman numerals of existing cards to these new ones, instead of just assigning new ones. One can't help but wind up looking for parallels...For example, on the surface you wouldn't think there's much overlap between "The Pregnancy" and "The Hierophant", but when you consider the fifth card's traditionally religious overtones, and its placement between the Lovers and the Emperor/Empress, you can't help but see the stork delivering the baby as a metaphor for the miraculous virgin birth.I would have cast "The Millionaire" as card IV, the Emperor, but I can accept his ebullience and supposed transcendence of the material world as a perfectly apt projection of "The Sun".Reinventing card VI, the Lovers, as "The Prisoner" is so deliciously cynical that I can't bring myself to believe it was an accident.The only one that doesn't seem to make any sense at all is "The Betrayal" standing in for Strength. Yeah, we see a woman encountering a threatening presence, but in this version it looks like the lion may get the final say. Very unsettling.
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