Back in July 2008, I wrote that the Watchmen movie posters seemed "almost designed to repulse nonfans." The Scott Pilgrim advertisers are clearly not making the same mistake. If you didn't know better, you'd have no idea that it's a comic book movie. In fact, it's a great ad for people who don't like Michael Cera. You can download a desktop wallpaper sized version of the image here.
*Scott Pilgrim comics are 28% off at Amazon.