Tuesday, April 13, 2010

Nike Chase

I Love Dust:

We worked with AKQA in San Francisco to create an animation as part of a campaign for the new Sister One range from Nike for the South East Asia market. Once we finished the spot we decided to tweak it here and there for our own portfolio and what was once a 45 second piece featuring a girl dancing turned into a 1:20 epic about a girl-turned-superhero outsmarting an enraged robot through the centre of a Tokyo-inspired Metropolis.

We used the spot as an excuse to try out a bunch of ideas we'd been playing with around client work for the past few months along with some new techniques we'd been eager to try out.
This should be turned into a iPad/iPhone game like Dragon's Lair:

The music is Repair Machines by Vitalic.

Along the same lines, here's a similar anime-inspired ad for Nike that I posted several months ago. A trio of odd anime-style heroes transform a boring cityscape into a vibrant world with their fresh parkour technique (and stylish new Nikes) in "RealCity" by Koji Morimoto for Nike iD:

You can watch RealCity in HD glory, as well as find desktop wallpapers and a screensaver at the official site. And this link is a quick way to download two more desktop wallpapers. Via.

*Previously: Space Age and Dragon's Lair playthroughs.

*Buy anime posters at eBay.