Wednesday, June 16, 2010

Clever Alan Wake advertising

Disturbing billboards and bus shelter ads by McLaren McCann for Alan Wake. The game itself is too repetitive (you can watch a full playthrough here), but the advertising has been genius. I've posted these before, but if you haven't tried them, you should definitely watch the Bright Falls short films made to promote the game:

*Buy Twin Peaks collectibles at eBay.


  1. The nightlight billboard looks like the one I pass on my way to work on Spadina just south of King St in Toronto. Where's the sundial one at?