Monday, June 7, 2010

OK Soda





After research showed that only the word "ok" was better known worldwide than "Coke," Coca-Cola test-marketed OK Soda in several US cities in 1993. The drink, and ad campaign by Wieden + Kennedy, was targeted at Gen X and Gen Y, but was ultimately a flop and canceled after seven months. Daniel Clowes and Charles Burns created the artwork for the cans and print ads. Here's one of the commercials:



Via these sites.

*Previously: Is this W+K Nike ad homophobic?

*Buy Brand Failures: The Truth about the 100 Biggest Branding Mistakes of All Time at Amazon.

7 comments:

  1. I think I still have a can of this somewhere.

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  2. That soda was great, and the campaign ws brilliant. I called the 800#!

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  3. I'd never heard of it before today.

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  4. I am lucky because Providence was one of the test cities. The stuff was good. Tasted like the leftover syrups from their other sodas thrown together. I was 18 at the time, so the ads were targeted right at me. They worked!

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  5. We must have drank all of Minneapolis' supply. My high school friends and I LOVED it. It was like suicide pop - every pop in one!

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  6. Used to scour Boston for this stuff, the storekeepers that sold it told me he hated it because more people bought it for the cans than the drink.

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  7. Never heard of this before (I'm probably too young), but I really like the design of it. Very "hip" and cool. I have a feeling it failed because the connection to the Coke company wasn't explicitly stated, or at least not made a major factor; that definitely would have helped. Also the art style is probably too cool for the average American soda-lover.

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