After research showed that only the word "ok" was better known worldwide than "Coke," Coca-Cola test-marketed OK Soda in several US cities in 1993. The drink, and ad campaign by Wieden + Kennedy, was targeted at Gen X and Gen Y, but was ultimately a flop and canceled after seven months. Daniel Clowes and Charles Burns created the artwork for the cans and print ads. Here's one of the commercials:
Via these sites.
*Previously: Is this W+K Nike ad homophobic?
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Monday, June 7, 2010
OK Soda
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I think I still have a can of this somewhere.
ReplyDeleteThat soda was great, and the campaign ws brilliant. I called the 800#!
ReplyDeleteI'd never heard of it before today.
ReplyDeleteI am lucky because Providence was one of the test cities. The stuff was good. Tasted like the leftover syrups from their other sodas thrown together. I was 18 at the time, so the ads were targeted right at me. They worked!
ReplyDeleteWe must have drank all of Minneapolis' supply. My high school friends and I LOVED it. It was like suicide pop - every pop in one!
ReplyDeleteUsed to scour Boston for this stuff, the storekeepers that sold it told me he hated it because more people bought it for the cans than the drink.
ReplyDeleteNever heard of this before (I'm probably too young), but I really like the design of it. Very "hip" and cool. I have a feeling it failed because the connection to the Coke company wasn't explicitly stated, or at least not made a major factor; that definitely would have helped. Also the art style is probably too cool for the average American soda-lover.
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