Monday, June 7, 2010

OK Soda

After research showed that only the word "ok" was better known worldwide than "Coke," Coca-Cola test-marketed OK Soda in several US cities in 1993. The drink, and ad campaign by Wieden + Kennedy, was targeted at Gen X and Gen Y, but was ultimately a flop and canceled after seven months. Daniel Clowes and Charles Burns created the artwork for the cans and print ads. Here's one of the commercials:

Via these sites.

*Previously: Is this W+K Nike ad homophobic?

*Buy Brand Failures: The Truth about the 100 Biggest Branding Mistakes of All Time at Amazon.