Wieden + Kennedy sent packages of bulletstorm musubi* to various video game bloggers to promote upcoming shooter Bulletstorm. You can see how they made the packages here.
Of course, such antics really aren't necessary. The game's by the makers of Gears of War and gameplay sells itself:
*Spam musubi is delicious.
*Previously: Coca-Cola ARG by W+K.
*Buy advertising collections at Amazon.
Thursday, July 15, 2010
How to make bulletstorm musubi
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spam musubi IS delicious! And cheap. Don't know about that hot dog musubi, though...
ReplyDeleteIt's actually the makers of Painkiller (People can Fly) that are developing Bulletstorm with the UT3 engine.
ReplyDelete