Monday, August 30, 2010

Racist Tide advertisement



The slogan for this Tide ad by Leo Burnett is "Don't let your colors mix." It's an anti-miscegenation message, right?

4 comments:

  1. No, it's not. Are you suggesting only certain ethnic groups can be landscapers/gardeners? How can it be racial without any people in it? It's an old fashioned adultery joke with a common phrase. This post is a perfect example of race paranoia. Please do more laundry so you understand the phrase and principle at work in this ad.

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  2. I don't see it as anti-miscegenation, but I can see how some could read that into it. I think if the mother- and father-clothes weren't white, the race implications wouldn't be as a strong. On the other hand, if the gardener- and child-clothes were a color stereotypically associated with a particular race (rather than green, which is Martian at best), the implication would be stronger.
    At worst, I see it as an ad meant to make people pause (which means it's a good ad) (unless it makes people of color decide never to use that product).

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  3. lol! wait, does this mean mom had an affair with the gardener? it certainly seems so!

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  4. I must be racist- I wash my whites seperate.

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