Saturday, September 18, 2010

CrossFit's repulsive mascots

Meet Pukie the Clown and Dr. Rhabdo, mascots for exercise program CrossFit. Pukie is pretty obvious - - exercise programs for men commonly boast of pushing participants past tolerance. But Rhabdo was a new one for me. Wikipedia explains:

Rhabdomyolysis is the rapid breakdown (lysis) of skeletal muscle (rhabdomyo) due to injury to muscle tissue. The muscle damage may be caused by physical (e.g., crush injury), chemical, or biological factors. The destruction of the muscle leads to the release of the breakdown products of damaged muscle cells into the bloodstream; some of these, such as myoglobin (a protein), are harmful to the kidney and may lead to acute kidney failure.
CrossFit is used by the military, and at least one sailor has sued, claiming that participation in the program destroyed his kidneys.

T-shirts are available.

Here's my favorite parody of body-building supplement ads:

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