Wednesday, September 15, 2010

Packaging for precooked meals

Love Creative:

We’ve just created a brand identity including a range of packaging for COOK’s new super-premium hand prepared meals. Working to a very tight budget, our challenge was to create luxurious packaging reflecting the quality ingredients and premium price point of the dishes (oh, and have stand out in an increasingly cluttered market). The designs feature a combination of wood cut illustrations with insightful copy which bring the key ingredients to life in a fun and engaging way.

Here's another great campaign by Love, for Umbro:

And here's a behind the scenes shot:

They have various gems in their webstore, including this dayglo cactus coat rack:

And their headshots are fun, too. Via.

*Buy frozen meals at Amazon.