Surfing plus bullet time:
In collaboration with Timeslice Films, Rip Curl took on an ambitious bullet-time campaign shoot in Malaysia's Sunway Lagoon Wavepool with lead surfers Mick Fanning, Stephanie Gilmore, Owen Wright and Matt Wilkinson.
The revolutionary campaign captures surfing in a way never seen before, with the final visuals baring more resemblance to a fight scene from the famous Matrix movies than a promotional surfing video.
The two-day rental of Sunway Lagoon Wavepool allowed Rip Curl and Timeslice to operate in a more stable environment than the open ocean offers. The Rip Curl surfers were repeatedly towed into the machine-controlled waves by Jetski and their operational space was determined by the 52-camera rig set up in the pool.
Here's slightly more footage featuring Steph Gilmore:
And this is the making of video:
*Buy underwater cameras at Amazon.