Saturday, November 27, 2010

Virtual fashion show for Ralph Lauren

"4D" virtual fashion show for Ralph Lauren: will launch a unique four dimensional light installation on Wednesday, November 10, 2010 on the façade of its flagship locations in New York and London. Through the use of advanced video mapping technology, this global event will mark a first for the fashion world and will further reinforce the brand’s dedication to innovation by seamlessly combining art, fashion, music and fragrance into a modern 4D moment that has never been seen before. The vibrant world of Ralph Lauren will illuminate the evening sky as moving footage of iconic products are brought to life on the façade in a culmination of art, fantasy and light.
You can watch the entire show here.

The show was directed by Moving-Picture, which has done effects work on Harry Potter and created some great commercials, including this one, which shows that the Skoda Fabia is "made of meaner stuff" (and made by some very odd engineers):

*Buy minotaur costumes at Amazon.