Wednesday, February 9, 2011

Diesel gave out knee pads



Happy Creative Services, Bangalore, India:

Task at hand was to come up with an in-store promotion idea to run along the 'Sex sells Unfortunately we sell jeans' campaign to help increase sales. So we created the Knee.J, a spoof sex toy of sorts to be given away to all customers that ran a bill above $ 150. One day from running posters and e-mailers, the stores saw an instant increase in walk-ins. Customers were all eager to get their hands on the Knee.J. What was meant to be a one-store activity got enough publicity to manufacture more pieces and take them across all stores. The sales picked up by 40% and customers were spotted kneeling for more.
Via.

1 comment:

  1. i want to purchse this. how to purchase what is packing what is price. i am from india

    ReplyDelete