Wikipedia hilariously summarizes:
Rubber is a 2010 French horror comedy film about a tire that comes to life and kills people with its psychic powers. It was directed and written by Quentin Dupieux. The film was shown at the Cannes Film festival where it had negative critical reception. Reviews outside of Cannes have been more positive.The trailer's well worth a watch.
First there was Olly Moss's poster:
And now, a poster by Boris Vallejo (and Julie Bell?):
There's also a French poster that's great:
*Buy Rubber posters at eBay.