Saturday, April 23, 2011

Octopus ad becomes visible only when it rains

Official description:

FRESH GREEN ADS has developed a RAINCAMPAIGN for SEA LIFE Scheveningen. Every time it rains the octopus of SEA LIFE Scheveningen appears on the streets and out of public drains and man-hole covers with its tentacles holding the text: "SEA LIFE laat je niet meer los" (SEA LIFE never lets you go). When the streets dry up the RAINCAMPAIGN disappears again.

In a surprising way the people in the streets are drawn to the wonderful world of SEA LIFE Scheveningen when it rains. When the streets dry up the octopus disappears again. These striking and environmentally friendly messages remain visible up to eight weeks.


  1. i would like to know how this works ..

  2. me Also....what do you think? Something that absorbs the water? something that repels wax. I want to do this NOW:)

  3. I remember during the Nine Inch Nails "Year Zero" ARG, people were talking about applying Art Is Resistance stencils with hairspray. Never tried it, though. The idea works the same as spray painting a stencil, too, if you get aerosol hairspray.