Tuesday, May 10, 2011

Nissan shared banner ads with its customers

Clever ad campaign by TBWA\RAAD for the Nissan Micra. To emphasize the car's small size, Nissan posted banner ads with lots of space left over for customers to use to try to sell their own cars. In return for posting the user's ad, Nissan placed a Tweet about the Micra in the user's Twitter stream.