Thursday, July 21, 2011

Rooftop lake of slime

Truvia® Voyage of Discovery with Bompas & Parr:

Selfridges 21-24 July 2011

Bompas & Parr is flooding part of Selfridges roof to create a crystal island and boating lake in celebration of the impending UK arrival of Truvia® calorie-free sweetener, from the stevia leaf.

The Truvia® Voyage of Discovery invites visitors to enjoy their first experience of the Truvia® brand and their first introduction to the stevia plant, astonishingly 200 times sweeter than sugar.

The project encompasses an emerald green boating lake, thousands of stevia plants, 12 rowing boats, a gushing waterfall, a life guard, cocktails by ECC, design by Studio Toogood, uniforms by Tour de Force, tropical soundscapes by Dom James, teas by Rare Tea Company, coffee's by Caravan, and a Crystal Island - all six storeys above Londons busiest shopping street.
You can read a description of the event here and here.

*Previously: Bompas & Parr is building a five tonne Chocolate Waterfall in London; Truvia's target audience.