Wednesday, August 31, 2011

EcoKat (the woman is EcoKat)

Meet the EcoEnforcers:

Meet EcoKat, crusader of conservation and fanatic of fluorescents. She has embarked upon Kansas State University with one mission: Reduce, reuse and recycle.

EcoKat, played by a K-State student who auditioned for the role, is outfitted in a costume made of 90 percent repurposed materials. The department of apparel, textiles and interior design helped with the final look, making it an entirely sustainable project partnering many campus groups.

The EcoKat video idea was born from a serious call to action that morphed into a more humorous, tough-love take on environmentalism.

EcoKat is not affiliated with K-State athletics, but Willie the Wildcat was added as one-half of the EcoEnforcers to make the local campaign uniquely K-State.

Willie the Wildcat
You may recognize Willie as the faithful warrior on the sidelines of every K-State sporting event, but he's taking his talents even further. Joining EcoKat as an EcoEnforcer, Willie is working hard to keep his favorite place on earth beautiful and sustainable. When not perfecting his raise-the-roof techniques and sculpting his arm muscles, Willie enjoys recycling, hunting Jayhawk and watching Planet Earth.