Friday, August 12, 2011

Link roundup

1. Great writing about living in China at the time of the Beijing Olympics. Sample paragraph:

Our son had asthma. There was no use pretending it was the squeaky-clean, sensitive, upper-middle-class kind of asthma. He had the asthma that ghetto children come down with, because they live in the dirt. He was wheezing because at last, today, on the morning of the Olympics, the filth of the city where he was born had gotten into his tender lungs. He was sick because we had let him live in Beijing.
2. How to market to old people. For example:
Marketing to the elderly is tricky. The direct approach—say, calling your product “the soap for the over-70s”—does not work. And traditional advertising fails. “You can’t use TV adverts: they forget them,” groans the 30-something executive. “We show it again and again and again—and they still can’t recall it,” he sighs. Word-of-mouth is the only way.
3. "The governor of a prison near Moscow has lost his job after photographs emerged of his inmates holding a toga party complete with caviar and a McDonald's fast food delivery."

*Buy Olympics posters at eBay.