Wednesday, September 21, 2011

Marketing condoms in Africa











TED:

HIV is a serious problem in the DR Congo, and aid agencies have flooded the country with free and cheap condoms. But few people are using them. Why? "Reformed marketer" Amy Lockwood offers a surprising answer that upends a traditional model of philanthropy.
Can you guess which condom is from a donor agency, and which is from a private company?


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