Monday, December 19, 2011

Flaming headless mules are way cooler than werewolves


The Headless Mule (Portuguese: mula sem cabeça) is a character in Brazilian folklore. In most tales, it is the ghost of a woman that has been cursed by God for her sins (often said to be as concubinate or fornication with a priest within a church) and condemned to turn into a fire-spewing headless mule, galloping through the countryside from Thursday's sundown to Friday's sunrise. The myth has several variations concerning the sin that turned the cursed woman into the monster: necrophagy, infanticide, sacrilege against the church, fornication, etc.
Here's an ad campaign by AlmapBBDO based on the legend: