Wednesday, January 11, 2012

Disturbing piggy bank does not make me want to save

"Nationally recognized comedy director Matt Pittroff of Twist partnered with the American Institute of Certified Public Accountants (AICPA) and the Ad Council to create a television spot in multiple lengths for their national multimedia public service advertising campaign for Financial Literacy, Feed the Pig. This campaign helps 25- to 34-year-olds take control of their finances and add saving to their daily lives. Educating the youth market in this post-Great Recession era about the pros of saving money, the humorous new commercial features an epic chase scene between a man and Benjamin Bankes, the campaign’s iconic ”spokespig." Via.