Monday, January 23, 2012

Longer explanation of the Nike+ Fuelband

Much longer explanation of the Nike+ Fuelband:

and here's a commercial for it that somehow incorporates Indiana Jones and Twin Peaks (apparently I am the target audience for this device):

You can preorder to receive it on 2/22.


  1. Ok, to have licensed all of that for use in their commercial, I am convinced that Nike has more money than god, so I can't reasonably rationalize ordering one of these.

    Of course, if someone were to give one away on their fantabulous blog in a contest....

  2. How can this possibly give an accurate account of how many calories I burn? How does it know I'm bicycling at 20mph vs. driving? Or that I'm bench pressing vs. reaching for a soda in the fridge?