For seven weeks, It’s Nice That has one of the biggest honours in the creative industry – our work on show in the prestigious Selfridges windows. To coincide with the iconic store’s Words Words Words season – a unique, multi-stranded initiative that promotes slow communication and celebrates the inspirational and creative power of words and literature – we have art-directed four special three-dimensional extravaganzas.
Having been set the loose brief of bringing the concept of ‘Words, Words, Words’ to life over 6 months ago, we have worked round the clock to commission some of the best names in the business to really get to the heart of the power, fun and eccentricity of our wonderful English language.
For the showpiece corner window of Oxford Street and Orchard Street, we have collaborated with interactive designer Stewdio to create ‘The Word-A-Coaster’ a playful fortune telling machine. The 14 foot high hand-built wooden rollercoaster is surrounded by a sea of 30,000 brightly coloured balls filled with 30,000 unique fortunes that can be picked up in store for free.