Action figure customizing kit

By Emce Toys, an action figure customizing kit available for preorder at the BBTS:

-3 articulated base bodies (4" tall)
-5 heads with different mask and hair configurations
-2 pairs of spare hands
-2 capes, 2 brushes
-6 plastic jars of paint-
-1 decal sheet

I wonder if there's anything stopping Hasbro from doing something similar with unpainted Marvel figures.