Monday, April 9, 2012

Terrific commercial for Casey Neistat



Nike hired Casey Neistat to make a commercial to promote the Nike Fuelband. He spent the money traveling the world instead. Via these sites.

*Buy the Nike fuelband at eBay.

4 comments:

  1. I'm certain Nike doesn't cut checks without knowing exactly what they're going to get, so this was certainly pre-planned, storyboarded even, all with the express purpose of conveying the feeling of adventure / "just do it!" that is central to their brand. It's well shot, but the fake rebellion / "we stuck it to the man!" aspect makes me feel that icky feeling being sold something by people that have figured out viral marketing but are still just lying to me.

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  2. Erik how are you so sure?

    Cool vid'. Either way I was entertained and that's all that matters.

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  3. This is the kind of advertising I want to encourage

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