Nike hired Casey Neistat to make a commercial to promote the Nike Fuelband. He spent the money traveling the world instead. Via these sites.*Buy the Nike fuelband at eBay.
That is freaking AWESOME!
I'm certain Nike doesn't cut checks without knowing exactly what they're going to get, so this was certainly pre-planned, storyboarded even, all with the express purpose of conveying the feeling of adventure / "just do it!" that is central to their brand. It's well shot, but the fake rebellion / "we stuck it to the man!" aspect makes me feel that icky feeling being sold something by people that have figured out viral marketing but are still just lying to me.
Erik how are you so sure? Cool vid'. Either way I was entertained and that's all that matters.
This is the kind of advertising I want to encourage
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