Thursday, May 31, 2012

Link roundup

1. Hatchet piece by Buzzfeed about the latest Techcrunch Disrupt conference. Sample:

I got dozens of e-mails from PR people before and during Disrupt, but I didn’t respond to any of these e-mails except for the one with the subject line “Crack a Cold One with Adrian Grenier.” It was about a press event inconveniently far from Disrupt at a bar that looked like it had been removed from Brooklyn piece by piece and bizarrely rebuilt in the middle of a Chinatown alley. But I was totally going.

Grenier’s Churchkey Can Co. manufactures beer in flat-top cans like ones used by breweries for about three decades in the last century until the invention of the pull-tab (the thing you use to open an aluminum beverage can today) in 1962. Flat-top cans are much more difficult to open than pull-tab cans. Flat-top cans require a tool called a churchkey to puncture holes in the top for drinking and aeration. Thus, they quickly disappeared from the market.

The idea behind Churchkey Can Co. is that you should somehow want to go through the hassle of poking holes in one of these flat-top cans to get to the beer inside. There’s a lot of bullshit sloganeering about beer being “worth the effort” and drinking a beer like your grandfather did to justify gimmick.

In other words, Churchkey is a brewing company that has no interest in beer. It exists because Grenier and ex-Nike designer Justin Hawkins decided they wanted to make some old steel cans. The actual beer is an afterthought.
Read on. There's much more about the beer.

2. Stephenie Meyer on E. L. James's Fifty Shades of Grey trilogy (which began as Twilight fan fiction):
"I haven't read it. I mean, that's really not my genre, not my thing," she said with a laugh. "I've heard about it; I haven't really gotten into it that much. Good on her — she's doing well. That's great! It might not exist in the exact form that it's in," Meyer said. "Obviously, [James] had a story in her, and so it would've come out in some other way."
3. So sleazy.

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