Twenty listings already at eBay for Struzan's The Thing and many of the sellers have multiple Mondo posters listed.
Here's how Nike and Apple fight scalpers.
Unless there's rules regarding distribution and rights to the material, the best way to counter scalpers could be for Mondo to print more posters. Even selling them for the same price as the first printing would still completely undercut all of those insane prices on ebay. I feel like it would've helped when Olly Moss made that My Neighbor Totoro poster a while back.
I totally agree. Either make some kind of anti-scalping feature, or print more posters. The way it is today is becoming more and more ridiculous.
But then they wouldn't have the mystique of their posters selling out so quickly and being so rare.
Honest question: At this point, what do you think is driving the sell-out sales of these posters? Is it the 'Mondo mystique' mentioned above, or the quality of the art? Because if it is the quality of the art (which is insanely good), upping the print runs will not leave Mondo holding onto tons of overstock. It will only make them lots more money.
Mondo should just sell the posters directly on eBay?
Print more stuff so that the scalpers are screwed. Simple as that.Let more folks have quality artwork. Rarity does not make a piece of art better.
In the case of these posters, for instance, I'll mention a personal story:The Thing is my favorite movie. This particular poster is my favorite poster for it. I would do a lot for a copy of this poster. I live in a city in Texas that is not Austin. When I heard they were playing The Thing in Austin, I waited for weeks for tickets to go on sale, and it turned out the Sunday show (tomorrow) was the best day my friends and I could roadtrip for it, so we pre-ordered our tickets. Only later - and through you, I think, not my Drafthouse feed - did I find out that these posters would only sell (in limited numbers) to the Friday ticketholders. I'm not going to buy one of the E-bay copies, because it's just not the same and far more expensive, but I can totally see why people would want that option available and I don't really understand why it's wrong for them to have it.
I have weird luck when it comes to Mondo; I have been able to get every poster that I have tried for when wanting to give it as a gift to someone or when buying on behalf of someone, but I have never gotten one of the ones that I wanted for myself. I don't think I would mind the lottery system for their online sales. I know some of their artists have set up similar systems when selling some of their Non-Mondo prints. Sure, some would still fall into the hands of scaplers, but it would not be guaranteed money for all of them. And those who have jobs that don't allow them as much internet liberty might actually get a shot at one.
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