1. The Guardian profiles The Oatmeal:
Dig a little deeper, and you discover quite why Inman is protective of his online comics. He says that the three-year-old business makes him about $500,000 (£318,000) annually, of which 25% is from advertising, and the remainder from merchandising. Inman monetises his content via mugs, T-shirts, posters and bumper stickers. Family members work for him, dutifully shipping his wares to dolphin haters across the globe.2. Heroic rescue.
(Is that revenue figure feasible? The product prices range from $5 to $45; the average is about $20. To get $375,000, or 75% of the total, in merchandise revenues requires selling 18,750 products (375,000/20) each year. That's 1,530 products per month, or 51 products every day. Given a reader base of about 7m, he only needs convert 0.02% of visitors to buy a product. The advertising revenues, of $175,000 per year, are reasonable given the visitor numbers.)
3. Sunlight-activated annual report.
4. The BBTS is giving away store credit to 42 winners.