Coke Zero challenged unsuspecting train passengers to unlock the 007 in them for their chance to win exclusive tickets for the new James Bond movie SKYFALL. However, the tickets weren't free. People had to go the extra mile and unlock their inner 007 in less than 70 seconds to win.Really fun to watch - - imagine trying to buy a Coke from a vending machine and instead being sucked into an alternate reality and becoming James Bond. Of course, I'm sure it's just a coincidence that the "unsuspecting train passengers" look like models.
*Buy the 50 Years of James Bond poster at ebay.