Movie promoters have really cheapened the concept of alternate reality games, turning them into tedious math problems and giving out instantly forgettable screenshots to movie bloggers as the prize.
But what if an ARG took over your life? What would you give for a life of magic and adventure? Lev Grossman's The Magician King was the best book I read this year. $10 at Amazon.
You can see more of the best of 2012 here.