Wednesday, January 28, 2015

Hershey is trying to figure out ways to trick shoppers using self-checkout into buying junkfood

Consumerist:
“It’s very important to understand what shoppers are doing with that dwell time,” he told the attendees at this executive briefing. “As they get to pay points, how much is a good amount of dwell time [going] to encourage impulse purchase, but not have a detrimental effect on the shopping trip as a whole?” What is the optimal amount of time to have people standing around staring at merchandise so that they pick up things and buy them, while not ruining their shopping experience?
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Hershey is working with a retail technology company to develop a machine that can automatically dispense items (we’re guessing candy) to shoppers using a self-checkout machine.