Friday, April 10, 2015

"the folks at Dove are very careful not to label their portable bathing unguent loaf 'soap'"

Gawker:

No, But Seriously, Dove Soap Is Bad

...

Of course the folks at Dove are very careful not to label their portable bathing unguent loaf "soap," for the precise reason that this might lead a reasonable consumer to deploy this soap-sized, soap-shaped, soap-scented thing for the soap-like purpose of washing. In the specific terms of its branding, the Dove product is a "beauty cream bar."