Friday, June 19, 2015

"the headphones are so cheap that Beats actually needs to add weight to make them feel heftier"


In these headphones, 30% of the weight comes from four tiny metal parts that are there for the sole purpose of adding weight.
I estimate that the COGS without labor or shipping is $16.89 - yet Beats is able to successfully retail these headphones for $199+. This is the power of brand