"New Balance’s marathon efforts to get the Pentagon to require military members to buy only shoes made in America may finally be paying off"

"Army and Air Force recruits get a stipend to buy their own footwear from any company they want, while the Navy requires recruits to only buy New Balance, which assembles its shoes in the U.S. New Balance wants every part of the military to be like the Navy, and has been lobbying the Pentagon, along with the American shoe industry, to change the rules for years."